Jeff Morander
Vice President of Club Consulting & Services, NHL
Jeff Morander has entered his third season as vice president of club consulting and services for the National Hockey League (NHL) in New York, and his 25th year in professional sports. Currently, Morander directly consults for a minimum of eight clubs, focusing on increasing ticket sales, marketing, and sharing “best practices” that help clubs increase attendance and revenues. Previously, Morander was senior vice president of sales and services for the Sacramento Kings and Monarchs, as well as director of stadium sales and services for the Chicago Bears. Morander holds a degree in business administration from Boston University.