Joris Drayer
Professor, University of Memphis
After four seasons with the Oakland Athletics, Joris Drayer completed his Ph.D. at University of Northern Colorado in 2007. Drayer’s dissertation examines the strategic interactions between the primary and secondary ticket markets in the NFL.
Currently a professor at The University of Memphis, Drayer conducts research covering a variety of ticketing-related topic areas, including price determination, demand estimates in the secondary market, the development of competitive strategies, and consumer perceptions of price and value. Drayer also conducts research on consumer behavior, particularly in relation to fantasy sports participation. Drayer also teaches undergraduate and graduate courses in sport marketing and finance.