Yoav Bruck
Founder, ISSTA Sport
Yoav Bruck is a former three-time Olympic swimmer (1992, 1996, 2000). Bruck founded ISSTA Sport in 1999, while still training for the Olympics. Today, ISSTA Sport is a market leader in Israel, promoting sales of tickets and official packages to major global sporting events. ISSTA Sport also promotes tours to concerts, and offers golf packages, scuba diving and exotic island vacations. ISSTA Sport was the first to sell official Olympics packages to the winter Olympics in Vancouver (2010). Bruck holds a B.A. from Auburn University and an M.B.A. from Tel Aviv University.